The majority of all online purchases have been done after the buyer has checked at least a review for it. In other words, they want to see what other people have to say about the product. If they see that the consensus is that the product is excellent, they are more likely to purchase it. On the other hand, if they see more negative reviews than positive ones, they will steer clear of it. This means that if you are selling your products, your reviews and more importantly, your reputation, is the difference between a successful venture and an utter failure. That said, not all businesses are perfect, and mistakes can lead to hurtful reviews. Also, some individuals may intentionally put bad reviews to defame you. Regardless, there are right and wrong ways to go about tackling these issues and repairing your reputation. In this article, we will tell you precisely what you must and must not do to repairing your online reputation.
Do not create fake reviews
You might think combating bad reviews with fake positive reviews may work. While it may help in boosting your reputation, it comes with serious consequences. This is because forging reviews is illegal, and it comes with various punishments such as big fines and a drop in your website’s rank. As such, you should not solve bad reviews by creating fake good reviews. Instead, you should address the bad review directly. Even people who leave bad reviews can have a more positive outlook on you when they see your effort to solve whatever issue they talked about. This can turn a bad review into a good one.
Do not stir up an argument
Arguing is always a no-go. This only stirs up more trouble on your end, and when other customers see that you are arguing, they will be afraid to work with you. Also, you will leave the impression that the customers will never be right, making them feel powerless in the hopes of helping you improve your products. With that in mind, always work with the reviewer instead. As mentioned already, addressing their bad review by reaching out to them and offering help will always lead to a better outcome.
Do monitor your online reputation
The only way you are repairing your online reputation is if you know that it needed some fixes in the first place. For that reason, it is always important to keep tabs on your online reputation. There are applications out there that can help you track various things such as reviews and ratings, and even services you can take advantage of to take care of your online reputation.
Do note that when you do work with online reputation management agencies, you need to be careful. Some misleading ORM companies may promise “deletion” of bad reviews when in truth, reviews are tough, if not impossible, to get rid of. In other words, work with a professional ORM that offers legitimate practices to boost your reputation.
Managing and repairing your online reputation can be a challenging activity, but it is worth it. Your online face is your business’ face, and when people see that you are a professional and reliable company, they will be more than willing to work with you. That being said, keep the tips we have shared with you.
Do not argue with bad reviews, and do not forge positive reviews to drown them out. Rather, opt for legitimate strategies like talking with the reviewer to work things out and even publishing your own valuable and relevant content to drown out the negative reviews. These efforts will lead to a better reputation on your end, and search engines such as Google will reward you with higher ranks and more to help you become successful.
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