Every business must take its reputation seriously, as it can be the difference between a company that grows and one on the road to failure. That said, there are many myths and misconceptions about maintaining a business’s reputation that can cause confusion and, in some cases, cost a lot of money. For that reason, we want to shed light on some of these myths to help you understand what you can expect with online reputation myth management.
Myth 1. Bad reviews can be deleted
No business likes bad reviews. If you get a bad review from a customer, you might try to hide or delete it, believing that it will ultimately benefit your company. However, bad reviews can be a valuable resource. They provide honest feedback that can help you improve.
When you get a bad review, focus on learning from it instead of trying to get rid of it. Despite what many people believe, bad reviews are generally written by honest customers who genuinely care about what you do. For that reason, when you see a bad review, do not delete it. Instead, work with the individual to fix it and address them to show other customers that you care.
Myth 2. Bad reviews only hurt your reputation
As mentioned already, bad reviews are honest feedback that you can use to improve your business. However, if you leave them be, they will hurt your reputation. As such, you need to communicate with the reviewer, apologizing as needed to show that you want to improve your products and services.
With that in mind, when you see a bad review, take the time to respond to it. Doing so can lead to a more favorable review and even bring the customer back!
Myth 3. SEO and online reputation are separate
Many business owners believe their reputation is solely dependent on the reviews they get. However, there are many more factors that can affect it, and SEO is one of them.
Remember, SEO is all about creating the best user experience, despite it geared towards ranking your website high. If you have good SEO in place, you offer excellent user experiences to your audience. This boosts your reputation, creating an image of a professional business that cares for its customers.
Myth 4. You cannot control your online reputation
Many people assume that reputation cannot be controlled. This is true to a certain extent. For example, you cannot control what kind of reviews you get, let alone select which ones to show to the public.
However, this does not mean the fate of your business relies on things that are totally out of control. You can still do many things, such as improving your products and services and enhancing your customer support. These can make your reputation more positive, which can influence the majority of the reviews you get.
Online reputation management can be tricky. There are many factors to consider, and you might not have an idea of how you’re doing until the reviews come out. That said, having a reputation at all is much better than having none. It lets you know exactly where you stand and just how good of a business you are. From there, you can make the necessary changes to develop your reputation, grow your business, and improve your offerings!
Rephub is an online reputation management service provider in the US, helping businesses control their online reputation to enhance their online presence. Boost your online reputation today and work with us!