Online reputation, especially positive ones, helps your business make a good impression on first-time customers and keep loyal clients coming back for more. If you want your online reputation to be positive, you need to be proactive about it. However, some brands have opted to take a more “reactive” approach. But which option will be best for your brand? In this article, we will talk about the differences between proactive vs. reactive reputation management so that you can make a well-informed decision.
Proactive Reputation Management
The proactive approach in reputation management is when you manage your brand’s reputation as early as possible. This type of approach helps prevent any risks that may arise that could harm your reputation. This method of reputation management also involves reviewing management, making improvements in customer services, creating positive and valuable content, and monitoring social media accounts.
Reactive Reputation Management
Reactive reputation management will typically take more time to generate results. This type of approach is when you fight against another brand for top links on the Search Engine Results Pages (SERPs) environment, which can be challenging to win.
Which of the Two Is the Better Approach?
Compared to a reactive approach, the proactive method will help you get faster results, which is why you shouldn’t hesitate to implement tactics that will enhance your efforts. If you are planning to take on proactive vs. reactive reputation management approach, here are four tips to help you:
- Look up your brand: The first step is to look at your online brand. By doing so, you will be able to see which keywords or search phrases users will likely use when finding your company. Gather all these valuable pieces of information as they are beneficial to your strategies. Similarly, make sure to monitor your search engine results consistently to gain insights about what people say about your brand, especially if there are any negative comments or pieces of content.
- Track brand mentions: Tracking brand mentions is another essential part of proactive reputation management. Your brand will surely be mentioned across various platforms, and it’s important you keep an eye on them. Otherwise, you could end up with a poor reputation without knowing where it’s coming from. Also, by tracking brand mentions, you will provide a better customer experience because you can immediately address questions and inquiries.
- Manage online reviews: Proactive reputation management allows you to control your online reviews as early as possible. By doing so, it will help minimize the effects of poor reviews you receive online.
- Ask for reviews: Reviews are crucial in your reputation management. As part of your proactive approach, you need to ask for reviews and to respond to the reviews you get, even the bad ones, so that customers will see that you care about what they want.
Today, it is normal for potential clients to online reviews, which has even become an integral part of purchase decisions online. When it comes to that, remember that your reputation plays a significant role. This is why strengthening your online reputation through a proactive approach will go a long way!
Conclusion On Proactive vs. Reactive Reputation Management
At this point, you now realize that a proactive online reputation management is the best approach for your business. It also involves the use of tools that can help make your job easier. With the availability of these tools, it’s only practical that you take advantage of them to make your efforts more effective. Fortunately, you can find many tools today that can be helpful with your online reputation management.
Rephub offers a reliable reputation management software that you can use to boost your online reputation. It’s easy to use, and it will provide you with valuable insights to strengthen other marketing strategies. Connect with us today and try the starter for 50% off!