After making several distinctive business mistakes, your brand reputation is broken, and it may seem like it’s beyond irreparable. But don’t get ahead of yourself just yet because you can still rebuild online reputation, though it will take some time. Because of this, you must exercise patience to get there. A broken reputation is something you shouldn’t take lightly, and it should be addressed immediately.
In this article, we will share five valuable tips to help you rebuild online reputation:
1. Admit What You Did Wrong
An effective way to slowly restore your reputation is to admit your fault(s) and make a sincere apology to those affected by your action(s). If you’re thinking about denying it or being defensive about it, know that it could only do more harm than good to your reputation.
In the case that the hit to your reputation comes from poor online reviews, think things through before you respond, but keep in mind that you still need to respond to these reviews. When you apologize, and you show you plan to do something to make it right, you will come off as a reliable business and that you are in control of outcomes.
2. Create & Share Valuable Content
Another powerful way to restore your reputation is through content marketing. This is an effective way to promote your business because it will connect you to your audience and allow you to build a relationship and improve your reputation.
Keep in mind that you should always create fresh and valuable content, meaning content pieces that will be useful to your target audience. Additionally, make sure the content is engaging—try incorporating more infographics, videos, or pictures.
By creating and sharing relevant and useful information, you put your brand a step ahead of your local competitors. Aside from restoring your reputation, content marketing will also boost your ranking and increase your domain authority, which will then provide you with many benefits for growth and success!
3. Monitor Reviews And Brand Mentions
As you repair your reputation, be on the lookout for brand mentions and reviews online, which means checking every platform where your business exists. With this, you will be able to spot any bad reviews and rectify them right away. Moreover, this is an excellent opportunity for you to see what people are saying about your brand, which you can use to improve your business.
4. Know When NOT To Respond
Some reviewers would use an attack site, a review site where they can’t delete or edit their reviews. Although there’s no real point in responding to this type of review, that doesn’t mean you shouldn’t fix the problem. If possible, do it offline. When you respond to a review on an attack site, you could trigger higher search results for the problem because your response will add content to the complaint.
5. Seek A Helping Hand
When your reputation takes a massive hit and becomes too much for you to handle, you can always seek a helping hand from professionals who specialize in reputation management. With this, you will be more confident that an expert is fixing your reputation, which will likely lead to your desired results. For instance, Rephub’s reputation management software can essentially help you take control of your online reputation!
Say Goodbye To A Broken Reputation
At this point, you now know more about the importance of rebuilding online reputation. A broken reputation can be challenging to fix, but as long as you know how to handle it and you will take action to set it right, you’ll be able to restore it. Likewise, don’t underestimate the power of online reputation management professionals because they can do wonders for you.
For efficient reputation management online, check out what Rephub can do for you. Get started with us today and enjoy 50% off for our starter package!