If you’re wondering whether or not customer reviews matter for your business, keep in mind that they undoubtedly do. Since most businesses today are utilizing online platforms, customers can share their experiences with the world easily. These reviews are found all over the Internet, from websites to social media accounts. You can even find some of them in forums and directories, while there are other websites dedicated to customer reviews.
According to BrightLocal, 82% of consumers read online reviews for local businesses, especially before purchasing a product or service. The number alone says much about the significance of feedback and its impact on buying decisions.
If you are planning to gather customer feedback for your business, here are four essential points to keep in mind:
1. Timing Plays a Significant Role
Asking for reviews from customers is not something that you should do whenever you feel like it – it’s all about the timing. Your relationship with your clients has its natural flow, and it’s extremely important you go with it. Ask for reviews at strategic moments along their journey, such as after they show success with your product or service or when they re-order.
It’s also a great time to ask for reviews when customers tag you on social media or if they refer a customer to you. Asking for a review the minute they purchased from you is not the way to go about it. This is why you should be strategic and observe customer behavior properly to identify the right moments to ask for reviews.
2. Utilizing the Right Method Means Everything
Aside from perfect timing, you also need to determine the correct feedback method. Keep in mind that there’s no one-size-fits-all solution when it comes to this, meaning that you need to make an effort to find out the best method that will help you acquire positive reviews. For this reason, you will need to have a trial-and-error period before you can find the best option.
3. Don’t Be Afraid to Be Personal
If you have close relationships with some of your customers, don’t hesitate to ask for a review in person. For example, if a part of the job involves taking your clients to lunch or coffee, then use this opportunity to ask for feedback. If you are not sure of how to ask, it’s as simple as having a conversation and letting it naturally flow. You can ask first how they find your product or service, and this can be your opening to request for feedback.
4. It Matters That You Ask the Right Questions
Sometimes, directly asking for a review may not be the most effective method – you should be creative. Start a conversation and use an open-ended question, such as “How do you like the product/service?” Be sure to ask the right question to collect customer reviews genuinely, and at the same time, ensure that your customer is happy.
Rest assured that there are various ways you can gather reviews for your brand. Keep in mind that these reviews will help promote your brand, which will have a significant impact on your business. Aside from implementing online marketing strategies, make sure that you dedicate sufficient time to acquire positive feedback that you can post on your website and other social media platforms. These reviews will also surely do wonders for your online reputation!
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