In this digital era, online reputation management is vital for businesses because consumers are highly critical these days. They heavily rely on online reviews and customer feedback when looking to buy particular products or hire certain services. This is why, as a business, you’ll have to do what it takes to carve a positive business image and identity in the digital space, whether on your website, social media channels, or other online platforms. Doing so will help you win customers’ trust and confidence and get them to patronize your business. In this article, we’ll share four industries commonly online reviews:
1. Retail industry
Over the years, the retail industry has been the most affected by online reviews impact, whether brick-and-mortar stores or e-commerce businesses. Before customers take the plunge into purchasing products or getting services, they’ll immediately check customer feedback online. Keep in mind that customer feedback serves as a deciding factor on whether or not they’ll conduct a transaction with a retail business. In fact, a study by Spiegel Research Center revealed that displaying positive reviews increases the conversion rate of cheaper products by 190 percent and expensive ones by 380 percent.
It’s easy and common to see individuals search online when looking for a restaurant nearby. In fact, this industry is one of those that need to boost their SEO for the local search if they want to receive customers. One way to do so is to sign up for Google My Business and provide the Name, Address, and Phone (NAP) details. However, a vital part of this process is to include online reviews impact, as they will make or break customers’ decisions. Another research shows that a one-star increase in Yelp rating can boost your restaurant’s revenue by up to nine percent!
3. Hotel industry
The hotel industry has become a booming industry in recent years. As the world has become a global community, it’s easy for many individuals to visit places and travel from one country to another for business or leisure purposes. For this reason, hotels have become readily available in various parts of the world. However, when individuals book hotels online, they will likely check online reviews impact first to ensure that they’ll get the best value for their accommodations.
If your hotels fail to earn positive reviews, you’ll have fewer chances of having clients choose you over your competitors. TripAdvisor’s statistics showed that 85 percent of its users agree the hotel reviews they read reflect their experience accurately, while 52 percent would never book accommodation without any reviews.
4. Medical industry
Patients looking for doctors or medical facilities are often wary of choosing a health service provider, whether they want to have a medical checkup, get lab work done, or undergo certain treatments. These individuals are also quick to search for online reviews to check these health professionals and hospitals’ credibility and reputation. In fact, 76 percent of people today trust online doctor reviews more than recommendations from family and friends.
At this point, you now know what industries are commonly impacted by online reviews—retail businesses, restaurants, hotels, and the medical industry. If your business belongs to any of these industries, it is all the more necessary to boost your online reputation by getting and earning positive reviews. Ultimately, hiring an expert to assist you with your online reputation management can make all the difference, especially if you have been struggling so far!
Rephub is an online reputation management agency that utilizes the best online reputation management software and services to help our clients achieve their goals. Get started with us today for free 30-day access!