Your reputation can be the difference between success and failure when it comes to online business. With an excellent reputation, people will recommend you for your solutions and bring more customers to your digital doorsteps. On the other hand, a lousy reputation will repel customers away from doing business with you.
With that said, the best way to go about building a reputation is by getting the best online reviews. People generally pay attention to these reviews before deciding to work with a company, which means the lack thereof can be an issue. However, there are plenty of ways you can get more reviews for your business, and here are some of the things you can try.
1. Send an email and get the best online reviews after
While many customers may have favorable opinions about your business, most will not proactively voice them out. To ensure that all those favorable thoughts are not put to waste, you should remind happy customers to review your business. However, avoid asking them directly because it might not be effective. You can consider sending them an email instead.
When a customer buys from you, the chances are that you will collect their email address. You can use this email to follow up on them, asking how well the products performed and what changes they can suggest to improve it. You can also ask for a review, indicating, “Be sure to rate the product and our business.”
This way, you hit two birds with one stone. You get the online reviews you need to build a reputation, and you get suggestions on how to improve. Plus, you do not sound too pushy since you are giving them the option not to review if they don’t feel like doing so.
2. Offer something in return
If you find that asking for a review might be a little one-sided, there is always the possibility of offering them something in return. This motivates customers to review you, and the customers get something in return for their effort!
There are many ways you can go about this. For example, you can include coupon codes and the like should they finish a review. You can also offer limited promotions for those who have reviewed your business or product. Just be sure not to have this on every single channel you have. It might seem like you are only pushing people for reviews.
To make it seem less intrusive, be sure to ask after a customer has used your products or services. That way, when you ask for reviews, they have the experience to back up their ratings.
By following the tips we have shared, you can collect enough online reviews to build a reputation for your offerings and your business. With that said, keep in mind that not all reviews are praises. Some might be a little more critical, stating the downfalls of your product and services or highlighting the negatives of your business. However, do not be disheartened since even bad reviews can be turned positive.
What you have to do is to address those reviews, telling customers that you have heard their critiques and will try to improve. At the same time, remember to reply to positive reviews. When customers see you engage with them more often, they will be more inclined to review you and give you positive ratings!
Rephub is an online agency in the US with expertise in online reputation management for businesses. If you need help tracking your online reputation and finding ways to improve it, work with us today!